IsraLab Foundry — brand identity case study

↳ about

a mark, a system, and a 3D renderer for a national science model
client: isralab foundry
role: brand identity design, 3D

↳ the brief

IsraLab Foundry is a national scientific operating model with three domains: Foundations, Fundamentals and Frontiers. The identity had to hold all three without becoming a diagram.
Tagline: Independent. Mission-driven. Governed by science.

↳ the mark

Three crescents inside a circle, one per domain. I chose it from competing candidates and rebuilt it as clean vector geometry so it holds at every size, in one color, and in 3D.

↳ the system

bilingual identity page, English and Hebrew with RTL toggle
domain sub-marks, color palette, scale and monochrome rules
SVG exports and embedded motion
interactive 3D logo renderer: extruded, beveled mark with gradient finishes and drag to rotate, built in React and Three.js
wordmark lockup pairing the 3D mark with the flat isralabs wordmark

↳ elsewhere